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Video Content Strategies ​

3 documents covering demo video production strategy, pre-beta video concepts, and content planning for social media platforms with 90-second optimization constraint.

Demo Video Strategy and Composition ​

Demo Video Strategy and Composition - (487 words) ​

  • Status: 🎬 VIDEO STRATEGY - Complete production guide
  • Summary: Comprehensive video content strategy with 6 separate feature videos, each optimized for 90-second social media constraint
  • Key Constraint: 90-second limit (except YouTube) for social media optimization
  • Strategic Rationale: Separate videos allow users to engage with features relevant to their needs (novice vs. experienced, solo vs. collaborative)

Video Series Structure:

1. Overview Video

  • Content: Quick tour through all features: uploading files, writing lyrics/chords, time-stamped comments, DAW export
  • Budget Solution: Use existing screenshots + title screens + voiceover
  • Purpose: Entry point for new users
  • Duration: ~90 seconds

2. Upload Video

  • Content:
    • Upload from phone to mobile site
    • Upload from desktop to site
    • Upload via app (note as "planned feature" in description if not available)
    • Optional: Include lyric demonstration (both organization-focused)
  • Target: All users needing basic workflow
  • Duration: ~90 seconds

3. Lyrics Video

  • Content: Screen recording sequence:
    1. Type lyric line of short idea
    2. Come back later to add more
    3. Type guitar chords on couple words of completed verses/chorus
    4. Show final chord and lyrics sheet
  • Demonstration: Show typing basic notes/phrases, then adding chord progressions separately, then combining based on final lyrics
  • Key Point: Keep short - "just enough to get an idea of how this feature can be used"
  • Target: Lyricists, songwriters
  • Duration: ~60-90 seconds

4. Collaboration Video - Time Stamped Comments and Uploading to Shared Workspace

  • Content: Screen recording sequence:
    1. Listen to recording
    2. Leave comment on specific portion
    3. Respond to comment asking for "any drum/guitar they think would work"
    4. Show quick upload to shared workspace
  • Target: Bands, collaborators
  • Duration: ~90 seconds

5. Multiple Workspaces Video

  • Target Audience:
    • Musicians in multiple bands
    • Educators with multiple students
    • Producers with multiple clients
  • Content:
    • Show how to move through various workspaces
    • Show how to invite members to join workspaces
  • Purpose: Highlight organizational power for complex use cases
  • Duration: ~90 seconds

6. DAW Video

  • Content: Screen recording showing recordings being exported to DAW for combination and back
  • Target: Experienced musicians, producers who value DAW capabilities
  • Duration: ~90 seconds

Strategic Order Rationale:

  • Novice musicians won't likely use DAW yet
  • Solo artists won't likely use collaboration features
  • Bands may use multiple workspaces/collaboration but hire out for studio production
  • Experienced musicians/producers value DAW most - can find feature video directly vs. sifting through full content
  • Separation matches SaaS success principle: users tailor to specific needs
  • Related: Aligns with "How Does this Help Me As..." segmented messaging

Pre-Beta Video Ideas ​

Content baby Content - Pre-Beta Video Ideas - (492 words) ​

  • Status: 🔄 PRE-BETA CONCEPTS - 8 video concepts for pre-launch
  • Summary: Creative video concepts emphasizing pain points, metaphors, and social proof

1. The Problem / The Pain

  • Concept: Alec in studio, frustrated by collaborative file titled "Version_45_FINAL_FINAL.wav" taking long to download/upload
  • Script:
    • Scene: Alec acting irritated
    • Me walking into frame: "Have you ever feel like THIS in your music process?"
    • Ending voiceover (video of Alec using SongDrive): "We built SongDrive to fix that. Beta coming soon."
  • Strategy: Pain point → Solution tease
  • Duration: 30-60 seconds

2. The Road Trip Metaphor

  • Concept: Film me getting into car, turning on radio
  • Text overlay: "Every song has a journey. SongDrive helps you reach your destination."
  • Ending: Walking into collaborative music session
  • Strategy: Brand metaphor reinforcement
  • Duration: 20-30 seconds

3. Musicians Testing It

  • Concept: Film Alec, Jimmy and Michael in studio jamming, passing phone around, laughing while using app
  • On-screen text: "Real musicians. Real workflow. SongDrive Beta coming soon."
  • Strategy: Social proof, authenticity
  • Duration: 30-45 seconds

4. SoundScape Video Showoff

  • Location: SoundSpace in Indy
  • Concept: Three friends using SongDrive in real-time, "passing" music back and forth as warm-up exercise
  • Full Script:
    • Introduction: "Hey friends! I'm at SoundSpace in Indy with three pals, checking out how our new app SongDrive fits into their creative flow. Let's head in and see how they jam!"
    • Video Footage: Get footage of them working on it
    • Interview Questions:
      1. Can you each give me your name and quickly describe what you're playing / doing?
      2. How did you three meet?
      3. What's your favorite part about collaborating together?
      4. Did SongDrive make your collaborative experience easier?
    • Outro: "And that's a wrap here at SoundSpace! Huge thanks to Alec, Jimmy and Michael for showing us how they jam with SongDrive. Can't wait to see what you all create next!"
  • Strategy: Location-based testimonial, collaborative workflow demonstration
  • Duration: 60-90 seconds (YouTube) or edited to 30-60 seconds (social)

5. Countdown Hype (closer to Beta Launch)

  • Concept: 7-day countdown series, each day highlighting one pain point SongDrive solves
  • Example: Day 5 → "Can't keep track of all your lyric ideas?" → show solution tease
  • Strategy: Build anticipation, feature education
  • Format: 7-part series
  • Duration: 15-30 seconds each

6. Fast Cut POV

  • Concept: POV shots of musician's hand:
    • Scribbling lyrics
    • Recording quick vocal take
    • Dragging files into DAW
    • Cut to SongDrive logo
  • Text: "All your song ideas, in one drive. 🚗💨"
  • Strategy: Visual storytelling, process demonstration
  • Duration: 20-30 seconds

7. Meme-Style Humor

  • Concept: Split screen comparison
    • "Without SongDrive": chaos, stressed musician
    • "With SongDrive": calm, vibing, creating
  • Audio: Use trending dramatic song vs "I'm spinning like a ballerina" song
  • Hook: "The difference is real. SongDrive Beta soon."
  • Reference: https://www.youtube.com/shorts/QpYWTbz6Ivo
  • Strategy: Trending format, humor, transformation narrative
  • Duration: 15-30 seconds

8. Behind-the-Build

  • Concept: Screen recordings of app in development (blurred or teased features), set to music

  • Text overlay: "We've been building something for musicians, by musicians. 🚀"

  • Strategy: Transparency, founder story, anticipation

  • Duration: 30-60 seconds

  • Related: Concepts align with "Demo Video Strategy" feature breakdown and "Post Captions" road trip metaphor